I had an acquaintance who said she was gluten free and she was almost proud of it back in the mid oughts when gluten free was extra trendy. The symptoms continued, so she assumed she made a mistake (gluten is in a lot of things you wouldn't guess) but it later turned out she had Irritable Bowels Syndrome and gluten had no impact on it. I bet a lot of people misdiagnose their gluten allergies. That said, I need to eat less carbs, like many other westerners so cutting back on gluten is not a terrible thing. Gluten free bread and gluten free sweets. I would rather just never eat the food again then eat such pale imitations. The same goes with Vegan faux meat. I would rather just not have it than eat the fake version. That said, there are some vegan foods I do like but they are mostly independent dishes not imitations of nonvegan things though I hear vegan cheese is not half bad. The theory is more research was put into vegan cheese because you have two customer bases, vegans and lactose intolerants.