I definitely agree that in large part AoS owes its success to the fact that GW created it and promotes it. If any other gaming company had produced it, it would not have the market share that it enjoys today. I understood your meaning in your original post. I was just saying that my experience has been vastly different. While I have seen games where the outcome can be predicted fairly easily early on, I've also seen it go right down to the end where the winner was determined in the final turn. That is one of the things I like about WFB... variation. I don't want a game whose winner can always be determined early on OR a game where the winner is always determined in the final turn.