I do recall the days when lords roamed the field wiping out entire armies. I was but a lad then, but the memories remain. I also understand, if you had read my other posts, that this is not the return of that. However, it IS a step toward it. My view on the term herohammer is where the game removes focus away from commanding an army and focuses more on what type of nasty hero/lord you can pitch out there to turn the tide. I guess my definition of "herohammer" differs from yours. Words, especially those that have been made up, can only have one meaning after all, right?
I mean, think about how unbalanced low point games can be. At 1000 points you can field a lvl 4 wizard, an oldblood on a carnosaur, creatures capable of destroying most of what others could field in 1000 points. Sure you could grind them down, knowing that you will have steadfast, but with what? 1000 points isn't going to buy you a whole lot of worth while rank and file troops. 9 Strength 7 attacks against most troops is going to win against 12 Strength 3-4 at a lower WS. A turn or two and that unit is gone. Knowing this, your opponent isn't going to be happy taking troops that can be spanked by such creatures. It can happen and it will happen because this is a competitive game and people want to win. In a way, this just empowers already overpowered armies like WoC. Thus, it turns into a monster/lord bash. As bad as it once was? No, of course not, but it's still not ideal.
In my opinion, those big point models are meant to be used in big point games. Lord Kroak, or any slann for that matter, wouldn't get off his mummified butt just to quell a little skirmish now would he? Of course not. Those big and powerful guys/gals become somewhat less in my eyes when they can be brought out for every little confrontation. I've always felt that if I wanted to pitch out some heavy hitters, it would need to be in a large scale game. I mean, it is fantasy and I love that we can create battles in which heroes shine on the battlefield, but when big heroes/lord become commonplace, I don't know, the game just loses something for me.
I REALLY hope you guys are right and this doesn't turn out like I fear. I can't really support my concerns otherwise until I try it out I guess, this is just a prediction.