Give Nightbringer some company on his favorite thread. I think there are at least six or seven threads involving the Dark Side's cookies or lack there of there.
Second best marketing coup ever. The first is that in the early twentieth century, the DeBeers company convinced Americans that men have always given an engagement ring worth two months salary to their sweethearts based on an ultimately useless shiny rock.
I thought the first was convincing pagans that the Son of God was born during the Winter Solstice and was resurrected during the Spring Equinox. And then Coca-Cola and Cadbury got involved with the marketing.