The empire is by far the most interesting faction in there by the sheer grace of being the only "regular" human faction. We have several aelven factions, we have several dwarven factions. We don't have any regular humans. And even if those aelven and dwarven factions were originally awesome, currently they're little more than the most stereotypical interpretations of their respective archetype. At least the regular humans aren't something that's really present in the rest of AoS (at least in their armies.. fluff wise they do seem to be one of the more numerous races with the most cities...).
Plus, those dwarves and aelves need to compete with properly fleshed out factions. Aside from former WHFB players I don't think those are particularly popular. New players are probably going to gravitate to the newer, fancier incarnations of their archetypes.
Yes, agreed. Those two start collecting boxes look extremely boring.
Dwarfs are akually my favourite faction ever in warhammer. CHAOS DWARFS!
Such an awesome faction and so perfectly suited to AoS. Still some of my most beloved models to this day. The Great Tarus, Lamasu and Doom shaker cannon. In true GW fashion, they decided to not give them a battle tomb ever. It was just some crap in White Dwarf.
I like the Cities of Sigmar idea, I like that people get to play all those factions again. But Empire must come first. CA understood this, and the main faction in Totalwar Warhammer one was Empire. And it was super successful because of this.
People like men as the protagonists. They like orcs as the sideline bad guys. And they like chaos as the big bad guys.
I have to say, Stormcast don't really work for AoS the way Space Marines work in 40k. First of all chaos has space marines as well. The Stormcast lore is wanky to say the least!
What they should of done when they invented AoS was said, "You know what Sigmar needs? He needs Empire to knights to learn to dismount from their horses and fight on foot like the Bretonians do."
Why would Sigmar go back in time and start using bolt throwers and cross bows? He already had access to handguns and cannons.
Stormcast out of all the armies I own, are the ones that feel like they have no character. And that's despite them having everything focused on them.
Empire is just intresting looking at the models, before you even read any of the lore.