I would never buy those super expensive models anyway. £25 for a lieutenant you say?
Thanks, but no thanks I say.
Realistically, most people who have the time to paint warhammer figures, probably don't have that much money. Unless they inherited the money.
I know someone is going to say, I work 200 hours a week, and paint 6 hours a night etc.
Ok ok, I get different people have difference circumstances.
I am saying that for most people, price is a factor. At least in part. I could buy anything on the GW website. Its just that I prefer buy 5 things, instead of 1 thing. Even if i end up spending the same. Most people probably think like that, I am guessing.
With that said, I bulk buy the starter sets, also the old sets where possible. Because I like to sit in a room with 100's of plastic models I will never use, rather then a room full of models I actually wanted and was motivated to paint.