I don't know if this is woke or not, but this is bad and the results show.
Thor 4 underperformed causing projections to be lowered many times and they still went under the lowered bar. But more than that. It had the biggest second week drop of any Marvel movie.
Marvel's cinematic universe is dying a death of a 1000 cuts (or 12+ at least), of which wokeism is one.
1) Wokeism alienates many fans in the West. It also means a movie won't air in totalitarian regimes (I don't have a problem with the latter part).
2) There are too many Marvel projects. The original Star Wars movies were released three years apart. So were the prequels. Between the OT and the prequels there was a big event of a remastered release of the OT. It used to be a major event when Star Wars came out. It used to be a major event when a 007 movie came out.
Now there are 3 or 4 Marvel releases each year. It stops being special.
3) Marvel Studios had a clear concrete plan leading up to
Civil War and a clear concrete plan leading up to
Infinity War. Now they don't plan any further than the next movie.
4)
Guardians of the Galaxy made it funny when a serious moment was undercut, but now Marvel studio undercuts every serious moment. (4, 5, and 6 are related)
5) The lead actor for
Black Panther is dead but they are still making more in this series. Tied to above, he was one of the very few Avengers that didn't crack stupid jokes during serious moments.
6) The MCU is overloaded with bad jokes but now lacks serious character arcs.
7) Sony took the lead with
Spiderman No Way Home, giving fans a taste of what they really wanted but Disney learned no lessons. This actually makes things worse going forward because we the movie going public
know that better movies are possible which makes us more pissed off when we don't get them. Also,
Top Gun Maverick and
Minions Rise of Gru show that you cannot use the excuse of streaming or Covid for lower box office.
8) A lot of the best directors refuse to work with Disney nowadays, not so much for the wokeness but because of excessive studio meddling. Now you are stuck with Waititi who has the mind of a spoiled child tempered with the arrogance of a spoiled teenager.
9) Writers and casting directors are hamstrung by
The Message which is a spin off of wokeness and a spin off of executive meddling.
10) a lot of the newer comic book characters are unpopular and poorly written but Disney wants to make movies and TV shows on these anyway.
11) Disney is hemorrhaging animators and CGI effects technicians. A lot of them are quitting Disney because of poor working conditions and the quality of CGI shows this brain drain.
12) Disney keeps dropping the ball on marketing
before the movies and TV shows hit the air waves. It might help if they told their actors and actresses to shut up once in a while. They certainly shouldn't be insulting fans or biting the hands that feed them (though the latter is more of a WB problem). Related note, the credibility of the access media and critics has never been lower.